"There is nothing
like a dream to create
the future."

Victor Hugo

16-year experienced and passionate entrepreneur in Creative Arts, such as: Design, Movies & Music.
My background in visual arts, digital marketing and artistic contents helps me to bring my own personal creativity
for any related projects.

Born & raised in Corsica, I very early felt the desire to initiate my own business and express my artistic creativeness. It started back in my 15’s when I designed my very first website : FifaKulte. To my great surprise, Fifakulte became in 2002 the top French Community regarding FIFA, made up of more than 20,000 followers and insiders.
Once graduated from University of Corsica at the age of 21, I have co-founded INITIAL, an advertising company, specialized in Branding and Digital Content.
INITIAL led us to work for many interesting people and environments
such as Exaprint, Claude Monnet, Festival Porto Latino
and this brought me to develop my expertise in Creative direction.
Meanwhile, I started to collaborate with major Advertising Agencies in Paris,
as Digital Art Director. (Publicis Net, TBWA Paris, Marcel WorldWide)
These 8 years of experience in advertising, started as digital only and then oriented to 360° campaigns via direct customers and key accounts,
led me to co-found In 2015 the startup HIYA!, a new urban culture media.
Since then, I've been designing HIYA's brand, app, creating original contents and producing online/offline experiences.
As of Today HIYA gathers 20K users and is a reference in the urban media, thanks to the collaboration with more than 100 urban artists, carefully selected.
Following this big adventure, in 2022, I had the great opportunity to join L’Oreal where I bring my creative skills to elevate the GARNIER brand through content production within the international marketing department.
My unique professional journey speaks for itself , reflecting my ever-growing appetite for challenges
to express my creativeness supported by a hybrid media context expertise.

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