As part of the launch of the HIYA app,
I was looking to create a character that would symbolize the spirit
and the project philosophy.

I immediately tried to express the desire to join
this new anti-conformist social network in opposition
to the current control system (The Matrix).

It was about creating a movement.

A bridge between the virtual and the real world

A message came to my mind:
"Follow the white rabbit"

I thus imagined to create a polymorphic being
leader of a movement
which would symbolize the franking of the system
by imagination and creation.

So I mixed a hand and a rabbit.
The synthesis of two powerful symbols
to form a unique idea,

an icon.

Oh, I forgot ...

I wanted him to be as cool as hip-hop.



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