![](https://cdn.myportfolio.com/8260ff6761b726d2c0c8d8c56ebe4fd2/2bfa6646-3743-485c-af23-defb68862aff_rw_1920.jpg?h=9ebf95c14880633c80ffbe0b914950a1)
As part of the launch of the HIYA app,
I was looking to create a character that would symbolize the spirit
and the project philosophy.
I immediately tried to express the desire to join
this new anti-conformist social network in opposition
to the current control system (The Matrix).
It was about creating a movement.
I was looking to create a character that would symbolize the spirit
and the project philosophy.
I immediately tried to express the desire to join
this new anti-conformist social network in opposition
to the current control system (The Matrix).
It was about creating a movement.
A bridge between the virtual and the real world
A message came to my mind:
"Follow the white rabbit"
I thus imagined to create a polymorphic being
leader of a movement
which would symbolize the franking of the system
by imagination and creation.
So I mixed a hand and a rabbit.
The synthesis of two powerful symbols
to form a unique idea,
"Follow the white rabbit"
I thus imagined to create a polymorphic being
leader of a movement
which would symbolize the franking of the system
by imagination and creation.
So I mixed a hand and a rabbit.
The synthesis of two powerful symbols
to form a unique idea,
an icon.
Oh, I forgot ...
I wanted him to be as cool as hip-hop.
#followdarabbit
I wanted him to be as cool as hip-hop.
#followdarabbit
![](https://cdn.myportfolio.com/8260ff6761b726d2c0c8d8c56ebe4fd2/bc8faae7-f279-4a86-98ff-0be780cf70cd_rw_1920.jpg?h=83b1e549cd3cfee1e2b7f57b6c41e7fe)
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