As part of the launch of the HIYA app,
I was looking to create a character that would symbolize the spirit
and the project philosophy.
I immediately tried to express the desire to join
this new anti-conformist social network in opposition
to the current control system (The Matrix).
It was about creating a movement.
I was looking to create a character that would symbolize the spirit
and the project philosophy.
I immediately tried to express the desire to join
this new anti-conformist social network in opposition
to the current control system (The Matrix).
It was about creating a movement.
A bridge between the virtual and the real world
A message came to my mind:
"Follow the white rabbit"
I thus imagined to create a polymorphic being
leader of a movement
which would symbolize the franking of the system
by imagination and creation.
So I mixed a hand and a rabbit.
The synthesis of two powerful symbols
to form a unique idea,
"Follow the white rabbit"
I thus imagined to create a polymorphic being
leader of a movement
which would symbolize the franking of the system
by imagination and creation.
So I mixed a hand and a rabbit.
The synthesis of two powerful symbols
to form a unique idea,
an icon.
Oh, I forgot ...
I wanted him to be as cool as hip-hop.
#followdarabbit
I wanted him to be as cool as hip-hop.
#followdarabbit
